Nike prints in 3D in Paris and London
As part of the launch of Nike's Sneakerboots collection, the English agency Rosie Lee called on Modla to transform certain monuments in London and Paris. The London Eye, Big Ben, the Eiffel Tower and the Arc de Triomphe have been redesigned with Nike sauce. The tourist sites were therefore recreated and then printed in 3D using the SLS process. Nike prints in 3D and the models of these two capitals were decorated with LEDs and some tags and then displayed in the showcase of the concept stores in Paris and London. The reworked monuments have thus become the setting for these new models of hybrid shoes that oscillate between sneaker and city shoes.
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