Adidas 3D prints Hong Kong's stars
Hong Kong creative studio AllRightReserved has collaborated with Adidas to create an advertising campaign around3D printing. Entitled "We print originals", Adidas prints in 3D via an art project that aimed to commemorate the vintage objects that have disappeared from Hong Kong's collective memory: radio cassettes, double-decker buses, red post office mailboxes... Adidas invited celebrities to come and pose with these different objects to be scanned in 3D. The 3D files were then 3D printed and displayed in the Adidas flagship store in Hong Kong. The statuettes of the stars were no more than 25 cm high except for the one of pop singer Eason Chan, which was printed to scale. The installation is on display until September 18. During this period, customers of the store who spend the equivalent of $490 on Adidas products will be able to get a 3D mini-satuette in their image along with one of these forgotten objects.
Source: 3D Printing Industry
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