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Adidas prints in 3D the stars of Hong Kong

Hong Kong creative studio AllRightReserved worked with Adidas to create an advertising campaign around 3D printing . Entitled "We print originals", Adidas prints in 3D via an art project that aims to commemorate vintage objects that have disappeared from Hong Kong's collective memory: radio cassettes, 2-story buses, red mailboxes at post offices. Adidas has invited celebrities to pose with these different objects and then get scanned in 3D . The 3D files were then printed in 3D and displayed in the Adidas flagship store in Hong Kong. The statuettes of the stars did not exceed 25 cm in height except that with the effigy of the pop singer Eason Chan which was printed to the scale. The installation is visible until 18 September. During this period, shoppers who spend the equivalent of $ 490 on Adidas products will be offered a mini-3D statuette in their image with one of these forgotten items.

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Source: 3D Printing Industry

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